45 by director is a boutique hotel located in Las Condes, Chile. In 2018 it completely remodeled its facade and for its relaunch we created the new brand identity. For the concept we thought of a hook between the audience and the characteristics of the hotel. From that relationship Elegantly Bold.
was born.
Analyzing the tourism industry and looking for a differential, Elegantly Bold emerged as a modern, provocative and bold concept that encourages hotel guests to challenge their own limits and dare to live an elegantly bold experience during their stay.
Client45 by Director ServicesBranding - Strategy - Art DirectionYear2021
